Prioritizing Global Opportunities

ThinkFun
SKU:
RTC-004637
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
BRIC, Brazil, China, India, Expansion, International, Cost Benefit Analysis, PESTLE, Multinational, Quantitative, Culture Forces, Assess The National Enviornment, Basic Appeal
Distributed by the Global Jesuit Case Series

ThinkFun products are currently sold in over 50 countries worldwide. Part of their global strategy is to continue expanding into more countries with their existing and up-and-coming brands. Three of the countries they have had an especially difficult time expanding into are China, India, and Brazil. ThinkFun knows that these countries present valuable opportunities for them to grow into an even stronger global player.

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