Perry Pallet: Pursuing Sustainability
Stella Hua, Stephen Bellrichard
January 1, 2016
Strategy & General Management, Operations
Sustainability Process, Sustainability Strategy, Small Manufacturer, Pallet Industry
Business Case Journal
This case study introduces Perry Pallet, a small pallet manufacturer created to pursue sustainability within an industry that was going through a rapid sustainability-related transformation. This case outlines operational and sustainability processes at Perry Pallet, and highlights the difficulties and challenges that a small business faces while pursuing sustainability. It provides students a unique business and industry context to evaluate sustainability growth strategies and options from a strategic and value chain perspective and allows them to think about all the necessary changes throughout the supply chain to successfully develop and implement a sustainable growth plan.