Part A Info
Part B Info
Paula Deen Ventures: Business Partnerships Imperiled Over a Choice of Words
Brinkley, C., Kellner, J., Zicarelli, J., O’Rourke, J. S. (editor)
January 26, 2018
Strategy & General Management, Human Resources & Organizational Behavior
corporate culture, crisis management, employee relations, Food and Beverage, reputation management, workplace culture
In 2012, a former employee filed a lawsuit against Deen and her brother for racial discrimination. Deen later confessed to using racial slurs in a deposition transcript that was leaked in 2013. Deen issued a public apology. But several companies, including the Food Network, elected to end their partnership with Deen. Can Paula Deen recover?