From Packaging to Pairing

Fabbioli Cellars
SKU:
RTC-005201
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
CLV, Unique Value Proposition, Product Development, Innovation, family business, UVP, Customer Lifetime Value
Distributed by the Global Jesuit Case Series

Meaghan Tardif, Senior Manager of Fabbioli Cellars discusses current marketing strategies for products as well as ideas for future marketing strategies.

What is the next magic product to catch the younger crowd’s attention that could also be a bridge to nurture and build a longtime wine lover?

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