Next Generation Sports App

Monumental Sports
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
Brand Awareness, Media Marketing, Millennials, Generations, Blue Ocean Strategy, Positioning, Targeting, Segmentation
Distributed by the Global Jesuit Case Series
Average rating: 

Given the differences between the two target customer segments, 1) season ticket holders at the Capital One Arena for the Wizards, Capitals, and Mystics, and 2) Millennials prone to streaming OTT content through apps, how would you advise Jennifer’s marketing strategy to succeed in these two different markets? Consider how Millennials, Gen Xers, and Boomers consume content differently, and pursue entertainment differently. The big question is, how do these customer segments each aim to improve their life through the happiness derived from MSN experiences, both live and digital?

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