New Social Media Platforms

Monumental Sports
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
social media, Channel Segmentation, Content Marketing, Technology, Quantitative, Social Media Platforms, Mobile, Customer
Distributed by the Global Jesuit Case Series
Average rating: 

Monumental Sports Network (MSN) is a multimedia platform company on the web, apps, social networks, and content streaming platforms. However, MSN is lacking a presence on Snapchat and Youtube, and notably, in eSports (it could be interesting to get involved with The biggest challenge for different social channels is understanding why it would be worthwhile to invest time entertaining and engaging their audience on some alternative platform outside of Facebook, Twitter, and Instagram. Zach Leonsis would like to see a proposal for launching any new platform presence and how to tailor the experience to that channel.

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