New Customer Acquisitions

Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
entrepreneurship, Blue Ocean Strategy, Market Share Strategy, Competitive Strategies
Distributed by the Global Jesuit Case Series
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OrderGroove has a substantial client list with companies ranging from Walmart, both in the U.S. and Canada, to CVS, Toys “R” Us, L’Oréal, and many more. However, many of the retailers OrderGroove works with previously attempted to create their own subscription platforms. Greg notes that this is the case for many potential clients, and there is often a struggle to convince companies of the value OrderGroove provides while giants such as Amazon set an example for what it looks like to successfully build a platform internally. This poses a challenge for OrderGroove as they attempt to acquire new customers.

How can OrderGroove establish itself as the de facto standard for subscription commerce SaaS?

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