Primary File Info
National Football League: Responding to Traumatic Brain Injuries
Hall, D., Meara, R., Nachio, J., O’Rourke, J. S. (Editor)
January 26, 2018
Strategy & General Management
crisis management, customer communication, Non-profit, reputation management, management
A class-action lawsuit, in addition to high-profile suicides of former players, cause many to believe that the National Football League is not moving fast enough to ensure player safety. As football’s governing body, the NFL must find a way to mitigate future safety issues while safeguarding the future of the sport.