Components

Primary File
Abstract
Abstract

National Football League: Responding to Traumatic Brain Injuries

Hall, D., Meara, R., Nachio, J., O’Rourke, J. S. (Editor)
January 26, 2018
SKU:
BUS-004061
Region: 
North America
Topic: 
Strategy & General Management
Keywords: 
Crisis Management, Customer Communication, Non-Profit, Reputation Management
Student Price: 
$4.00
A class-action lawsuit, in addition to high-profile suicides of former players, cause many to believe that the National Football League is not moving fast enough to ensure player safety. As football’s governing body, the NFL must find a way to mitigate future safety issues while safeguarding the future of the sport. 22 pp. Case #14-09