Components

NFL Case (A)
NFL Case (B)

The National Football League: “Who Gets to Take a Knee?”

Bradley, K.; Morcio, M.; Sims, A.; and McKendree, A. (editor)
December 31, 2019
SKU:
BUS-006324
Region: 
North America
Topic: 
Ethics & Social Justice, Strategy & General Management
Length: 
10 pages
Keywords: 
NFL, oppression, communications strategy
Student Price: 
$4.00 (€3.6)
Average rating: 
0
Beginning the 2016 NFL preseason, 49ers’ quarterback, Colin Kaepernick, did not stand for the national anthem. In opposition of social injustices and systematic oppression, the one-kneed gesture grew to a larger protest of the national anthem. The NFL and commissioner Goodell ponder the proper stance, balancing patriotism and as social justice. 10 pp. (A) Case; 5 pp. (B) Case. Case #18-04. (2018)