In-N-Out Burger: The Perils of Political Contribution
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the viral sensation could affect their reputation in their home state of California and alter their corporate political donation policy.
- To highlight the complicated political climate companies must navigate in 2018 as they try to balance their own political views with a split general public.
- To provide an example of an attempted political boycott of a corporation and how social media plays a role its communication.
- To encourage a discussion about impact of corporations making political contributions & what corporations should consider when making such donations.
- To provide an example of a corporation being forced to address a social media fuelled scandal.