Primary File Info
In-N-Out Burger: The Perils of Political Contribution
Muldoon, M. Youdale, R. O’Rourke, J. S. (editor)
March 12, 2019
Strategy & General Management, Marketing & Sales
tweet, politics, PR, Public Relations, strategy
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the viral sensation could affect their reputation in their home state of California and alter their corporate political donation policy.