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In-N-Out Burger: The Perils of Political Contribution

Muldoon, M. Youdale, R. O’Rourke, J. S. (editor)
March 12, 2019
SKU:
BUS-005148
Region: 
North America
Topic: 
Strategy & General Management, Marketing & Sales
Length: 
11 pages
Keywords: 
tweet, politics, PR, Public Relations, strategy
Student Price: 
$4.00 (€3.38)
Average rating: 
0

On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the viral sensation could affect their reputation in their home state of California and alter their corporate political donation policy.

Learning Outcomes: 
  • To highlight the complicated political climate companies must navigate in 2018 as they try to balance their own political views with a split general public.
  • To provide an example of an attempted political boycott of a corporation and how social media plays a role its communication.
  • To encourage a discussion about impact of corporations making political contributions & what corporations should consider when making such donations.
  • To provide an example of a corporation being forced to address a social media fuelled scandal.