Components

Primary File
Abstract
Abstract

Motorola, Inc: Smartphones and the Android OS

Anderson, S., Gilardi, J., Sennett, M., Westerhaus, J., and O’Rourke J. S. (Editor)
February 12, 2018
SKU:
BUS-004104
Region: 
North America
Topic: 
Strategy & General Management
Student Price: 
$4.00
Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation. With their last success hailing back to 2004, the company hinges on its newest product, the Android smartphone. With the right outlook and communication, could it be the company's savior? 13 pp. Case #10-05. (2010)