Motivating Employees and Rewarding Performance
RedPeg Marketing is a creative marketing agency that focuses on experiential campaigns for some of the largest global brands. Rather than traditional marketing techniques, RedPeg develops strategies that more effectively engage customers (both prospective and current). Since their campaigns require an immense amount of creativity and planning, understanding and controlling costs has become an increasingly more important task. RedPeg's management has found it very challenging to educate employees about their bottom line and motivate them to care about it. RedPeg already goes through a quarterly review process with their employees, but it doesn't seem to translate into bottom line profits as much as they would like.