Mobile First & Mobile Only

Monumental Sports
Student Price: 
$11.00 (€9.83)
Area of Study: 
North America
Content Strategy, User Experience, social media, Transmedia Storytelling, Personalized Message, Social Media Platforms, Mobile, Customer
Distributed by the Global Jesuit Case Series
Average rating: 

Meet Dan Shanoff, Head of Programming for Monumental Sports Network (MSN). The biggest challenge for Dan is that sports media has been geared around a hi-fidelity "lean-back" experience where the currency is live games. How should MSN adapt to the changing tastes of millennial viewers who may be comfortable with the on-the-go, "lean-in" experience of consuming a game on an iPhone on their own terms (according to Dan’s hypothesis)? How do production values of the old worldview fit into this new mindset of mobile not just as a second-screen experience, and not just mobile-first, but mobile-only?

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