Mobile First & Mobile Only

Monumental Sports
Student Price: 
Area of Study: 
North America
Content Strategy, User Experience, social media, Transmedia Storytelling, Personalized Message, Social Media Platforms, Mobile, Customer
Distributed by the Global Jesuit Case Series

Meet Dan Shanoff, Head of Programming for Monumental Sports Network (MSN). The biggest challenge for Dan is that sports media has been geared around a hi-fidelity "lean-back" experience where the currency is live games. How should MSN adapt to the changing tastes of millennial viewers who may be comfortable with the on-the-go, "lean-in" experience of consuming a game on an iPhone on their own terms (according to Dan’s hypothesis)? How do production values of the old worldview fit into this new mindset of mobile not just as a second-screen experience, and not just mobile-first, but mobile-only?

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