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Mead Johnson Nutrition Company: A Controversy Over Enfamil

Broderick, J., Bussa, J., and O’Rourke, J. S. (Editor)
February 2, 2018
SKU:
BUS-004074
Region: 
North America
Topic: 
Strategy & General Management
Length: 
11 pages
Keywords: 
flagship product, flagship, Product, contamination, crisis
Student Price: 
$4.00 (€3.52)
Average rating: 
0

Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii. Despite no hard evidence of contamination, retailers voluntarily pulled the item off the shelves as a precaution.

Learning Outcomes: 
  1. To illustrate how public and media perceptions (accurate or not) can affect a company’s stock price.
  2. To demonstrate how issues pertaining to just one of a company’s numerous brands could be viewed as issues connected with all of a company’s products.
  3. To show how a company’s retailers can have a substantial impact on public and media perceptions.
  4. To highlight how the timing of a scandal or crisis could put additional pressure on a company to respond even more quickly.