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Abstract
Abstract

Mead Johnson Nutrition Company: A Controversy Over Enfamil

Broderick, J., Bussa, J., and O’Rourke, J. S. (Editor)
February 2, 2018
SKU:
BUS-004074
Region: 
North America
Topic: 
Strategy & General Management
Length: 
11 pages
Keywords: 
flagship product, flagship, Product, contamination, crisis
Student Price: 
$4.00

Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii. Despite no hard evidence of contamination, retailers voluntarily pulled the item off the shelves as a precaution.