Primary File Info
Mead Johnson Nutrition Company: A Controversy Over Enfamil
Broderick, J., Bussa, J., and O’Rourke, J. S. (Editor)
February 2, 2018
Strategy & General Management
flagship product, flagship, Product, contamination, crisis
Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii. Despite no hard evidence of contamination, retailers voluntarily pulled the item off the shelves as a precaution.