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Me So Hungry: Great Tasting Restaurant or Restaurant With Bad Taste?

Bradley W. Brooks, Cara O. Peters, Steven M. Cox
December 31, 2018
SKU:
BUS-004864
Region: 
North America
Topic: 
Marketing & Sales
Length: 
3pages
Keywords: 
marketing, cultural appropriation
Student Price: 
$4.00
In July 2017, Sarah Cattoor and her husband, Ryan Greening, were less than a month away from opening their new breakfast café in West Des Moines, Iowa. Consumers, however, began expressing outrage about the new restaurant’s name, Me So Hungry, claiming it offended two different ethnic groups. The name was found by the African-American community to be an insulting attempt to appropriate hip-hop. It was also characterized by Asian Americans as an offensive use of an Asian stereotype.