Marketing to the Millennial Experience Economy

Monumental Sports
Student Price: 
Area of Study: 
North America
Blue Ocean Strategy, Competitive Advantage, Value Proposition Analysis, Millennials, Positioning, Targeting, Segmentation, Differentiation
Distributed by the Global Jesuit Case Series

What is the expectation of the average sports fan in DC in terms of what they will spend on a night out? How can we use that information to tailor our product and market it to the Millennials who are looking for an affordable “social” night out? What are the barriers and what are the motivators for these Millennials? Are there things an arena or the team can do to improve the experience? Is there an “experience” economy?


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