Marketing to the Millennial Experience Economy

Monumental Sports
SKU:
RTC-004623
Student Price: 
$11.00 (€9.83)
Area of Study: 
Business
Region: 
North America
Keywords: 
Blue Ocean Strategy, Competitive Advantage, Value Proposition Analysis, Millennials, Positioning, Targeting, Segmentation, Differentiation
Distributed by the Global Jesuit Case Series
Average rating: 
0

What is the expectation of the average sports fan in DC in terms of what they will spend on a night out? How can we use that information to tailor our product and market it to the Millennials who are looking for an affordable “social” night out? What are the barriers and what are the motivators for these Millennials? Are there things an arena or the team can do to improve the experience? Is there an “experience” economy?

 

Watch Videos

Add review

Vertical Tabs

Revision information
Provide an explanation of the changes you are making. This will help other authors understand your motivations.