Marketing the Brand

Otolith Labs
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
FDA, Medical Wearables, TRA, Brand Strategy, Brand Perception, Zagging Your Brand, Brandscape, Consumer Perception, Regulatory Issues
Distributed by the Global Jesuit Case Series
Average rating: 

The Otolith Labs medical device is suitable to treat conditions ranging from vertigo to motion sickness. As Chief Product Officer, Akers is focused on which conditions to target first. Should he go after the one with the largest market—motion sickness? Or should the company pursue the market with the highest pain point and highest price point, which is vertigo? And how does he best reach prospective patients when he first must build awareness among the physicians who prescribe medical devices?

 What legal marketing efforts can be taken to attract these patients and inform them of Otolith Labs' technology prior to FDA clearance for their specific conditions?

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