Market Analysis & Positioning

CustomInk
SKU:
RTC-004620
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Product Development, Brand Strategy, Zagging Your Brand, Value Information Framework, Competitive Positioning, Competitive Strategies
Distributed by the Global Jesuit Case Series

Marc Katz’s assessment of the custom merchandise industry is that it’s very mature but not overly saturated. The CustomInk model was designed to make the outdated model of designing custom goods easy, fun, and reliable. What they noticed is that designing, selling, and wearing custom goods works very well in promoting a sense of community. They truly believe that if they are able to connect with prospective customers on that premise, they will ultimately have a much easier time converting them into paying customers.

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