Managing International Cultures at a Startup
Expanding your sales and development teams into other regions and countries is a difficult endeavor and one that often fails. When things get busy at your primary location, it can be hard to give your employees based at other locations the time they deserve and many things can be miscommunicated, causing errors or offense. Your team members will not know each other as well and this can easily lead to an "us-versus-them" mentality. This case deals with smoothly blending two different cultures in vastly different areas of the world into a cohesive workforce that pays special attention to the how the individuals interact and communicate with each other.