Living the Brand
Real Time Cases
March 4, 2019
Area of Study:
Creative Concept, Advertising, Competitive Advantage, Celebrity Chef, Strategic Culture, High Performance Work Team, Brand Perception, leadership, Charismatic Leader
Distributed by the Global Jesuit Case Series
Chef Jose Andres has become the face of the many businesses he is involved in, leading to branding challenges.
How does the person become the brand and keep fulfilling promises?