Living the Brand

José Andrés
SKU:
RTC-005247
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Creative Concept, Advertising, Competitive Advantage, Celebrity Chef, Strategic Culture, High Performance Work Team, Brand Perception, leadership, Charismatic Leader
Distributed by the Global Jesuit Case Series

Chef Jose Andres has become the face of the many businesses he is involved in, leading to branding challenges.

 How does the person become the brand and keep fulfilling promises?

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