Leveraging the Core Business Model into New Market Verticals

Spoon University
Student Price: 
$11.00 (€9.83)
Area of Study: 
North America
New Market Diversification, Product-Market Fit, Feasibility, Product Development, Innovative-Growth, Managed-Growth
Distributed by the Global Jesuit Case Series
Average rating: 

As a digital media company, Spoon has an opportunity to reach far beyond its roots in the university arena and is beginning to explore the idea of a “Spoon City” model to target primarily post-graduate/young professional city-dwelling foodies. Given the success of Spoon’s user-generated content model, interests beyond food may be an additional possibility. Diversification into new verticals such as travel, lifestyle, entertainment, gaming, etc., are all ideas Emily Pope, Spoon’s Audience Development and Partnerships Manager, is hoping to explore.

How can Spoon leverage its existing model to cover new and interesting topics for similarly motivated audiences?

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