Lean Startups: Using the Business Model Canvas
Marina Onken, Danielle Campeau
May 1, 2016
Strategy & General Management
entrepreneurship, lean startup, business model canvas, innovation
Journal of Case Studies
Team SōPOD, a student-lead business startup, was required to follow Lean Startup Methodologies and utilize the Business Model Canvas to validate their business idea. With little support on campus for their entrepreneurial activities, this team was not only able to win their state tournament, they advanced to the semi-finals in the International Business Model Competition. But why were they not able to advance to the final round despite following all the requirements of the competition? This descriptive case follows the processes and decisions made by team SōPOD during the nine months leading up to the International competition.