Launching Spoon Cities

Spoon University
SKU:
RTC-004608
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Marketing Campaign, Marketing Plan, Opportunity, Duct Tape Marketing, SWOT, Marketing Analytics, Customer Insights, Marketing Research, Trends
Distributed by the Global Jesuit Case Series

Spoon City is a new initiative run by Spoon University to extend the Spoon brand to cities with communities of post-graduates and young professionals. To go live, Spoon needs to generate awareness in the three cities they choose for their first ventures and they need teams in place. In three months’ time, with a budget of $1,500 to be spread across the three cities, everything from market research and advertisements to recruitment will have to be done for a successful launch.

How should Spoon identify cities and implement their launch in a new arena?

 

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