Primary File Info
Kraft Foods: Krafting the Deal for Cadbury
Hsia, S., Coyle, A., Brummett, D, and O’Rourke, J.S. (Editor)
February 15, 2018
Strategy & General Management
corporate communication, mulit-billion dollar deals, investor, merger, shareholders
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover attempt of the iconic British brand Cadbury. The complexities of managing two cross- cultural deals, while Jim Cramer places your CEO on his “Wall of Shame” and the world’s best- known investor, Warren Buffett, releases personal statements against a possible merger, could water down your message and take focus away from the main audience, the shareholders.