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Abstract

Kraft Foods: Krafting the Deal for Cadbury

Hsia, S., Coyle, A., Brummett, D, and O’Rourke, J.S. (Editor)
February 15, 2018
SKU:
BUS-004117
Region: 
North America
Topic: 
Strategy & General Management
Length: 
12 pages
Keywords: 
corporate communication, mulit-billion dollar deals, investor, merger, shareholders
Student Price: 
$4.00 (€3.56)
Average rating: 
0
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover attempt of the iconic British brand Cadbury. The complexities of managing two cross- cultural deals, while Jim Cramer places your CEO on his “Wall of Shame” and the world’s best- known investor, Warren Buffett, releases personal statements against a possible merger, could water down your message and take focus away from the main audience, the shareholders.