The KIND Movement Engagement

KIND Healthy Snacks
SKU:
RTC-004664
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
marketing, Business Development, Social Entrepreneurship, Public Relations
Distributed by the Global Jesuit Case Series

Since day one, KIND has been on a mission to make the world a little kinder.  Employees celebrate kindness in many different ways.  For example, KIND's Corporate Social Responsibility team designed a campaign where they hand out special KIND reward cards to strangers for performing random acts of kindness.  KIND also rewards individuals as part of a monthly grant program for working on bringing socially impactful ideas to life.  Consumers may not understand that KIND is more than a name and a product.  For a brand, how is it best to engage with their consumers/community to inspire kindness and a kinder state of mind?

 

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