José Andrés Foods: Distribution and Retail Options for Gourmet Food Products

ThinkFoodGroup
SKU:
RTC-004606
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
strategy, Food Product Marketing, Distribution, E-Commerce, Customer Demographics, Targeted Marketing, ROI, Development, Channel Development
Distributed by the Global Jesuit Case Series

Case Focus

Analyzing the distribution and retail options to reach the end customer for a small line of gourmet food products leveraging the powerful brand of the celebrity chef José Andrés

Case Introduction

Marisol Plata is the ThinkFoodGroup Senior Brand Manager of the ThinkFood Products, José Andrés’s curated line of co-branded premium Spanish culinary staples and gourmet foods imported to the US from the renowned chef’s favorite sources. Products are currently distributed across the US in natural grocers, supermarkets, local gourmet wine and cheese shops, and online retailers (LaTienda.com, Amazon.com). Given the distribution options in the evolving gourmet food marketplace and the various new ways consumers can access specialty foods, what innovative distribution channels would you recommend ThinkFood Products use to reach their customers?

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