It Takes a Village: Strategic Alliances & Networks

Tio Gazpacho
SKU:
RTC-004604
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Competitive Advantage, Optimization, Strategic Partnership, Innovative-Growth, Managed-Growth
Distributed by the Global Jesuit Case Series

Austin Allan launched Tio Gazpacho because he loved the taste of traditional Spanish gazpacho and wanted to bring it to the U.S. Though it has been an uphill battle to define a new category in the U.S. food and beverage space, Tio and its product have made significant gains with partners such as General Mills and Michelin star chef José Andrés. As Tio’s story progresses, so do its opportunities for collaboration. Allan simply wants to know: where should he look next with new or current partners?

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