International Strategy

WeddingWire
SKU:
RTC-004603
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Globalization, Businesses Development, Strategy Assessment, Expansion, International, Multinational, Culture Forces, Assess The National Enviornment, Basic Appeal
Distributed by the Global Jesuit Case Series

In 2014, WeddingWire chose to expand by way of the acquisition of a Barcelona-based company, Bodas.net. Bodas.net currently operates in 12 countries including Spain, Italy, France, Portugal, Mexico, and Brazil. WeddingWire faced several strategic alternatives, from focusing on existing territories to initiating further expansion.

What should WeddingWire’s next steps be to make most of their investment?

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