International Opportunity: Worth It?

CustomInk
SKU:
RTC-004602
Student Price: 
$11.00 (€9.68)
Area of Study: 
Business
Region: 
North America
Keywords: 
International Expansion, strategy, PESTLE, Cost Benefit Analysis, culture, Growth Strategy, Global Strategy
Distributed by the Global Jesuit Case Series
Average rating: 
0

This case asks students to weigh the benefits of the US Market for t-shirts against the potential opportunities and challenges of expansion internationally. Marc needs a clear go-to-market strategy for select regions that are deemed attractive. Advise Marc in detail how would you recommend CustomInk progress in expansion over a period of time.

What steps can be taken immediately, and what metrics would you aim for to define success?

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