International Opportunity: Worth It?

CustomInk
SKU:
RTC-004602
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
International Expansion, strategy, PESTLE, Cost Benefit Analysis, culture, Growth Strategy, Global Strategy
Distributed by the Global Jesuit Case Series

This case asks students to weigh the benefits of the US Market for t-shirts against the potential opportunities and challenges of expansion internationally. Marc needs a clear go-to-market strategy for select regions that are deemed attractive. Advise Marc in detail how would you recommend CustomInk progress in expansion over a period of time.

What steps can be taken immediately, and what metrics would you aim for to define success?

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