Inspiring Delight: Marketing at Urbanstems

UrbanStems
SKU:
RTC-005016
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Customer Lifetime Value, Repeat Customer, Net Promoter Score, consumer behavior
Distributed by the Global Jesuit Case Series

At UrbanStems, the primary customers are in the 25–35 age demographic, but they have noticed a trend of repeat purchasing behaviors in the 35–55 group that they would like to capitalize on.

How should UrbanStems approach potential partnerships—and with whom—to capture more of this demographic and their repeat behaviors

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