Improving Social Media Outreach

KIND Healthy Snacks
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
social media, Customer Outreach, Customer Acquisition, Millennials, Customer Experience Engineering, Positioning, Targeting, Differentiation
Distributed by the Global Jesuit Case Series
Average rating: 

Social media is a massive marketing channel for contemporary companies. Since KIND Healthy Snacks targets Generation X, Generation Y/Millennials, and most recently Generation Z, social media has the potential to be a very effective platform. One challenge with social media is that the average consumer of information is constantly inundated with advertisements and other marketing techniques. KIND Healthy Snacks is trying to figure out how to reach prospective and current customers through all of the noise while staying true to their brand and they need your help.

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