Identifying and Developing Strategic Partnerships

ThinkFun
SKU:
RTC-004596
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Alliances and Partnerships, Millennials, Brand Strategy, Theory of Reasoned Action, Innovative-Growth
Distributed by the Global Jesuit Case Series

ThinkFun’s management has been designing and testing toys, puzzles, and games for decades to meet educational standards.  However, they have never been widely adopted within traditional education, despite the educational content their games provide through activity. With the “gamification” of teaching and learning practices on the minds of education policy and decision-makers, the tide is turning and new opportunities are emerging. However, progress in education moves slowly, because the stakes are high and new approaches can seem risky. Andrea sees an opportunity to offer up ThinkFun’s long-seated expertise in promoting critical thinking and STEM (Science, Technology, Engineering and Math) skills as a catalyst to educational change, while capturing greater market share.

What approach should ThinkFun take to ignite demand and capitalize on this potential growth market?

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