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How Can FIFA President Gianni Infantino Improve FIFA's Tarnished Image?

Nanette Clinch, Marco Pagani, Asbjorn Osland
January 1, 2016
SKU:
BUS-004171
Region: 
North America
Topic: 
Ethics & Social Justice, Marketing & Sales
Length: 
2 pages
Keywords: 
FIFA, sponsors, Corruption, brand, UEFA
Copyrighted by: 
Journal of Critical Incidents
Student Price: 
$4.00 (€3.75)
Average rating: 
0

The Fédération Internationale de Football Association (FIFA) focused on improvement of football (known as soccer in the U.S.) and organized international soccer competitions, including the World Cup. Gianni Infantino, a member of the United European Football Association (UEFA) since 2000, was appointed as president of FIFA in 2016. Several high-ranking officials of FIFA had resigned following criminal allegations of fund misappropriation. FIFA had to clean up its organizational culture of corruption and regain the trust of the public, including sponsors Coca-Cola, Anheuser-Bush InBev, Visa, and McDonald’s. How could Infantino work to regain the trust of sponsors?

Learning Outcomes: 
  1. Analyze the value of eliminating corruption in international brand management by working to restore the FIFA brand
  2. Identify options available to sponsors to comply with U.S. laws prohibiting corruption