Heritage Health Resources
Scott Shindledecker, Dawn Grissom, Elizabeth H. Jones
January 1, 2015
Strategy & General Management
small business, woman-owned business, social entrepreneur, project management, technology competency
Journal of Critical Incidents
Ann Igbo’s small business, Heritage Health Resources, was strapped for cash. Client insurance payments dribbled in and cash flow had become a problem. It looked as if billing automation might offer a solution, but software was expensive. Ann had no experience with running projects, yet she had to determine if the costs and risks would be worth the potential benefit. In this decision critical incident, a small business owner must determine whether or not the expense of automation would be worth the risks and the cost.