Primary File Info
Groupon Goes Public: Communication Strategy and Challenges
Frank, Jun, Sauerhoff, Eric, and O’Rourke, J.S. (Editor)
February 15, 2018
Strategy & General Management, Accounting & Finance
E-Commerce, IPO, scrutiny, IPO process, Business Model, financial viability, accounting practics
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion. However, the offbeat, local e-commerce firm has come under intense media and investor scrutiny during the IPO process over its business model, financial viability, and accounting practices. After postponing its IPO amidst market uncertainty, Groupon must work to restore credibility with the investor community.