Going the Distance: Evaluating the Potential of a New Product Offering

Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
Pricing, Packaging, Operations, Innovation, Customers, Channel Development
Distributed by the Global Jesuit Case Series
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Tessa Wolf, Head of Merchandising, Creative, and Brand, has been with the Framebridge since day one, and gone are the days of throwing ideas out into the market to see what sticks. Greater complexity has generated more factors to weigh and longer decision processes around development of new ideas. Ideas outside of the immediate scope pose an even greater challenge because while they may present an opportunity, the effort involved to create fit is often not worth the risk.

Should Framebridge consider expanding its product offering to include art prints?

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