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Abstract

Global Genes: Communicating the Launch of Global Research Initiative Rare X

Cameren, G. Ginty, M., O’Rourke, J. S. (editor)
March 12, 2019
SKU:
BUS-005147
Region: 
North America
Topic: 
Marketing & Sales, Strategy & General Management
Length: 
13 pages
Keywords: 
marketing, global research, Analysis, strategic communication
Student Price: 
$4.00 (€3.57)
Average rating: 
0
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder groups and will require strategic communicative efforts to properly deliver the proposal