Global Expansion **Legacy**

WeddingWire
SKU:
RTC-004586
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
culture, Globalization, International Development, Market Analysis, Expansion, International, Multinational, Culture Forces, Assess The National Enviornment, Basic Appeal
Distributed by the Global Jesuit Case Series

WeddingWire’s model has worked well in the United States and Canada and they believe that it can be replicated elsewhere. However, the cultural nature of the wedding experience necessitates a review of various markets to identify the ideal move for expansion abroad. What region or country offers WeddingWire the best opportunity for success abroad?

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