Components

Primary File
Part B
Abstract
Abstract

General Motors Corporation: Communicating a New Vision for Survival

Sorenson, L., Whitehead, T., and O’Rourke, J. S. (Editor)
February 15, 2018
SKU:
BUS-004133
Region: 
North America
Topic: 
Strategy & General Management
Student Price: 
$4.00
On November 19, 2008, General Motors Corporation presented an argument in the U.S. House of Representatives to receive bridge loan funding. If the company could not convince the legislators to assist the company through the economic downturn, then the company would soon be bankrupt. The case explores the various causes of the General Motors predicament, the communications strategy employed leading into the congressional hearings, as well as the outcome. (A) Case, 13 pp. (B) Case, 3 pp. Case #09-09. (2009)