Framebridge: Financing Successful Operations

Framebridge
SKU:
RTC-004582
Student Price: 
$11.00 (€9.83)
Area of Study: 
Business
Region: 
North America
Keywords: 
Data Analytics, Profitability, Ratio Analysis, Quantitative, Marketing Analytics
Distributed by the Global Jesuit Case Series
Average rating: 
0

Framebridge’s model has proven compelling enough to secure investor funds, but there is pressure to achieve an optimal customer lifetime value (LTV). For a direct-to-consumer company, this comes down to marketing. However, Framebridge has only cracked the surface with early adopters, and there is no telling which segments, channels, and customer characteristics will best indicate potential for repeat purchasing—a key driver of LTV. To plan for the future, Kristin Muhlner, president and COO, needs better predictive capability to drive customer acquisition costs down and LTV up.

How else can Framebridge track and identify opportunities to promote repeat purchasing behavior?

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