The Framebridge Advantage: Marketing Agility
As with other disruptive innovations, Framebridge has opened up its industry to more potential customers, many of whom would never have thought to custom frame before Framebridge. For Tessa Wolf, head of merchandizing, creative, and brand, this means there is significant opportunity sheerly through increasing brand awareness. However, it can be difficult to track success of organic marketing efforts without clear targets to test against.
Who is this group of “nontraditional” custom framing customers and how can Framebridge reach them?