FIFA: Sponsorship During Scandal
The world’s largest sports organization, FIFA, is caught in a corruption scandal as the U.S. Department of Justice leads a criminal investigation that indicts 14 of its top officials from North, Central and South America and the Caribbean on charges of racketeering, wire fraud and money laundering. How can FIFA regain the public trust? Should international organizations be required to display greater transparency? (A) 15 pp. (B) 2 pp. Case #16-06. (2016)
- To provide an example of how an international organization has failed to comply with ethical standards.
- To demonstrate the complications that can arise when corporate sponsors become involved with international organizations.
- To encourage analysis of the role corporate communication plays in establishing public trust and influencing public opinion.
- To demonstrate that international organizations require a coherent management approach when conducting business in regions with different norms and ethical standards.
- To encourage discussion of organizational transparency and the economic implications it has for an organization’s business model.