Facebook: The Evolution of Privacy?
Desharnais, Y., Jagadeesh, N., and O’Rourke, J. S. (Editor)
February 12, 2018
Strategy & General Management
On December 1st, 2009, Facebook CEO Mark Zuckerberg announced sweeping changes to the site’s privacy controls. The result was strong criticism from advocacy groups, but general ambivalence from end users. The question for Facebook is how to manage these different stakeholders and remain at the forefront of society’s privacy norms. 8 pp. Case #10-02. (2010)