Primary File
Primary File

Facebook Beacon: Cool Feature or an Invasion of Privacy?

Borchers, B., Lilley, B., and O’Rourke, J.S. (Editor)
February 12, 2018
North America
Strategy & General Management
Student Price: 
In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy. 8 pp. Case #08-07 (2008).