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Facebook Beacon: Cool Feature or an Invasion of Privacy?

Borchers, B., Lilley, B., and O’Rourke, J.S. (Editor)
February 12, 2018
SKU:
BUS-004107
Region: 
North America
Topic: 
Strategy & General Management
Length: 
8 pages
Keywords: 
design, privacy, revenue growth, user privacy, Facebook
Student Price: 
$4.00 (€3.52)
Average rating: 
0
In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy.