#ExxonMobil: Climate Change, Science, and Petrochemicals
Porvaznik, J., Srivastava, N., Veltmann, M., O’Rourke, J. S. (editor)
January 17, 2018
Strategy & General Management, Marketing & Sales
Brand Management, Corporate Culture, Crisis Management, Environment, Media Relations, Reputation Management
InsideClimate News, an online news startup that had been reported to have fewer people than a baseball team, claimed in September 2015 that oil titan ExxonMobil knew about man-made climate change for decades, even as the company systematically worked to publicly discredit climate change science. 27 pp. Case # 17-03.