Expanding Feature Sets: Breadth or Depth

ParkMyCloud
SKU:
RTC-004577
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
marketing strategy, Marketing Research, Growth, Innovation, Brand Extention
Distributed by the Global Jesuit Case Series

As ParkMyCloud (PMC) is still in early stages, customer feedback has played a significant role in product development. The cloud providers PMC services are also quickly evolving to meet a wider market. As CTO, Bill Supernor must take a hard look at what is on the horizon for these providers to determine where to expand feature sets.

Should PMC continue dedicating most of their resources to expanding feature sets around a single cloud provider—the industry leader—or build out features across the board?

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