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Ecotourism in a Country Rich in Both Biodiversity and Hope

Ivan Hernandez, Paula Cortés, Sergio Sosa
June 1, 2018
Latin & South America
Strategy & General Management
15 pages
Tourism, developing countries, internal conflict, tourism services, venture
Student Price: 
$4.00 (€3.58)
Average rating: 
Lucelia was a retired teacher who bought a farm in early 2006 with her savings, after 30 years as a Biology teacher for children aged 11 to 18. The farm was located in the sector of San Bernardo, a rural area of the municipality of Ibague, Tolima, Colombia, a country with a mainly rural armed internal conflict since 1952. Her dilemma was to use the farm as a private site for herself and her family or to offer tourism services to the public. So, did Lucelia had a typical family-retired life or a life with all the avatars of an entrepreneurial venture in this stage of her life in an area like San Bernardo?

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