Early Adoption Pricing
One of the most difficult parts of running a business if figuring out what to charge for the product. Traditionally this problem is much more of an art form than a science. Companies would obviously like to charge as high a price as possible for their product while customers would like to pay as little as possible. Generally if the product is good the market will dictate the price, however many companies cannot achieve enough runway to get off of the ground because they are either charging too little and can't support their business or too much and customers will not buy. This case requires students to look into the pricing strategy that CrediFi should adopt.