Early Adopters of the Cloud: Communicating the Value Proposition

Student Price: 
$11.00 (€9.66)
Area of Study: 
North America
Continuous Improvement, Quality, Innovation, Cloud Computing, Customer Acquisition, Pricing Strategy, value
Distributed by the Global Jesuit Case Series
Average rating: 

Cost savings on cloud services and flexibility in diverse working environments are the two pillars ParkMyCloud’s product is built upon. Those pillars have been critical to establishing the 400+ customers ParkMyCloud (PMC) has today. As the cloud space continues to grow and change, the work that Andy Richman, Product Manager, has put into perfecting the product for PMC’s early adopters will need to translate to an ever-widening audience.

How will PMC communicate value to garner a wider sphere of potential customers in financial and IT management?

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