DSEF-UNCG Entrepreneurial Marketing & Sales Prospecting Module
DSEF partnered with UNCG to develop course content that advances knowledge of the direct selling industry. UNCG’s Entrepreneurship Cross-Disciplinary Program (ECDP) professors, under the leadership of DSEF Fellow Dr. Dianne Welsh, developed and incorporated direct selling modules into their curriculum (both online and face-to-face), including a minimum equivalent of one week of lectures and assignments out of a 15-week semester. The modules were developed for entrepreneurship cross-listed courses in key fields related to channels of distribution (i.e. information technology, sales and marketing).
- Identify the role of marketing at various stages of the entrepreneurial process;
- Identify ways in which marketing inputs can enhance the new product/service development process;
- Apply entrepreneurial thinking to market segmentation and targeting decisions;
- Develop inexpensive yet reliable and valid approaches to conduct market research for entrepreneurial concepts;
- Segment a market for a specific direct selling product and then develop a prospecting plan based on the targeted segment.
- Identify how to network and leveragere sources in entrepreneurial ventures, and ways that marketing can facilitate both of these activities;
- Demonstrate entrepreneurial approaches to formulating product, price, promotional anddistribution strategies and action programs;
- Design creative approaches to marketing communications under conditions of resource limitations which face many, if not most, start-ups.